Torshi is a Persian pickled vegetable company that needed a label redesign for a product relaunch.
I joined the project — being overseen by BOLD LIP — during its midway point, which provided me with the opportunity to enhance my skills
in creating packaging and label designs within a collaborative environment. Following the label’s creation, I established branding for the company by containing brand elements. Including, typography, colour, and additional assets.
I created a pattern, and central logo, inspired by the word mark, which was created by BOLD LIP’s design team. This label mirrors the geometric floral designs typical of Persian aesthetics, which often feature a central medallion or focal point. In this instance, the Torshi logo serves as the focal point.
